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BMW oferece compra de veículos pelo TikTok; veja como funciona

Foto: Divulgação

Mauro Balhessai Mauro Balhessa - /author/maurobalhessa

25/10/2021 - 11:02

A BMW do Brasil vai disponibilizar, a partir desta segunda-feira (25), a compra de seus veículos por meio do TikTok.

Neste primeiro momento, dois modelos esportivos estarão disponíveis: o BMW 430i Cabrio M Sport, que tem preço sugerido de R$ 483.950, e o BMW M440i Coupé, que tem preço sugerido de R$ 604.950.

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Segundo a marca, a ação explora uma nova funcionalidade do aplicativo, que permite aos usuários conhecerem os produtos, saber mais e solicitar um contato, permitindo uma jornada de compra digitalizada.

Como funciona?

Pelo TikTok, os interessados poderão conhecer os veículos por meio dos tradicionais vídeos curtos do aplicativo.

Ao demonstrar interesse em comprar o veículo, a concessionária mais próxima ao cliente é informada e entra em contato para finalizar os trâmites da venda.

A BMW diz que, em breve, outros veículos estarão disponíveis para compra no aplicativo não só através do formato de vídeos, mas também através do catálogo de produtos.

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