Chinesa Nio quer lançar um novo modelo de carro elétrico por ano sob marca Onvo - Motor Show

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17/05/2024 - 20:50

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XANGAI (Reuters) – A fabricante chinesa de veículos elétricos Nio disse nesta quinta-feira que lançará um novo modelo por ano sob a marca Onvo, de preço mais baixo, e os precificará de forma semelhante aos veículos a gasolina.

O anúncio foi feito um dia depois que a empresa revelou o utilitário Onvo L60com preço a partir de 219.900 iuans (30.476 dólares), 12% abaixo do preço do Model Y da Tesla, que começa em 249.900 iuans na China.

A Nio disse que terá um segundo modelo Onvo voltado para famílias maiores e espera que a marca recém-lançada contribua positivamente para sua lucratividade geral quando as vendas mensais atingirem 20.000 unidades.

“A China tem 110 marcas de automóveis… e agora já está consolidada com 20 a 30 participantes ativos”, disse o presidente-executivo da Nio, William Li. “A consolidação continuará, mas não será muito severa.”

Os fabricantes de veículos elétricos na China, o maior mercado automotivo do mundo, estão lutando com margens reduzidas e vendas em desaceleração depois de mais de um ano de guerra de preços. Muitas montadoras estão agora mudando seu foco para mercados estrangeiros.

A Nio, que tem uma terceira marca ível em desenvolvimento, está entre as empresas menores que estão lutando para se tornarem lucrativas. As vendas da montadora representam cerca de 3% do mercado geral de veículos elétricos da China em volume e a empresa tem se concentrado em cortes de custos para se manter à tona.

A empresa disse que o Onvo L60 sacrificou a velocidade de aceleração na qual muitos modelos de veículos elétricos se concentraram e, em vez disso, priorizou a segurança e o conforto para atingir os compradores que procuram carros familiares mais baratos.

“As pessoas não precisam de carros familiares para corridas… Portanto, é muito importante para elas economizar custos desnecessários com motores elétricos de alto desempenho, o que também melhoraria a economia de custos relacionados a seguro e manutenção”, disse Alan Ai, presidente da Onvo.

(Por Zhang Yan e Kevin Krolicki)

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